About Us

Our Brand

Classicharms was born from a heartfelt passion for art, fashion, and the intricate craftsmanship of jewelry design. Founded in 2021 during the height of the pandemic, the brand emerged as a beacon of positivity and hope—an elegant reminder to find beauty in everyday moments. Rooted in a harmonious blend of creativity and reality, Classicharms champions the idea of self-love and empowerment, inviting women to indulge in the joy of everyday luxury.

As a contemporary brand with deep reverence for the past and a bold vision for the future, Classicharms seamlessly marries modern sensibility with timeless vintage charm. Each piece is thoughtfully crafted to reflect the inner femininity, sophistication, elegance, and individuality of its wearer. With a devotion to minimalist design, the brand elevates simplicity into something profoundly refined—quietly enhancing every ensemble with effortless grace.

Today, Classicharms is powered by a trio of talented designers from diverse cultural backgrounds, each bringing a unique design perspective. Together, they craft jewelry that celebrates the brilliance, strength, and style of modern women across the globe—united by a shared appreciation for ethical, demi-fine jewelry.

The brand's distinctive vision has earned recognition from top fashion authorities, gracing the pages of Vogue, L’Officiel, and Vanity Fair, and making a celebrated appearance at New York Fashion Week. Classicharms continues to expand its global presence through collaborations and retail partnerships, with placements in leading department stores like Macy's and Hudson's Bay, as well as curated platforms such as Wolf & Badger, Not Just A Label, Shop Premium Outlets, and more.

Our Value

Minimalist /quality / timeless / conscious living /

Minimalist design and high-quality products create our timeless Classicharms Jewelry. Classicharms stands for our point of view: We should be concerned about the environment and social impact when making purchasing decisions, buying less & buying better to re-evaluate our lifestyle.

Our Sourcing

Classicharms uses natural pearls and stones; we respect and treasure all the raw materials that great nature provides us. From the beginning, baroque pearls are favored for the Tears of The Ocean collection, and each piece has been hand-chosen by a Classicharms designer. Classicharms believes in connecting with all beautiful women who choose and love Classicharms.

Also, our jewelry pieces are produced using sustainable materials to limit carbon footprint and protect our environment. Our designer insists on using lead-free and nickel-free metals and recycled silver.

Our Concept

Classicharms is built as a contemporary brand with solid connections to the past as well as extraordinary respect for the future. Our designer gets inspiration from great natures, urban life, vintage items, travelling and art to create classic and effortless jewelry.

Classicharms promotes the spirit of minimalism, and we try not to overcomplicate our designs. We aim to create clean, simple designs that subtly enhances our outfits' refined look.

Classicharms believes details matter. Our workers carefully crafted and polished every aspect of our pieces, front to back, side to side, to ensure an exquisite and shimmering look.

Designed in Vancouver

Classicharms doesn't think that we should spend a lot to get quality jewelry that lasts a long time. Classicharms creates pieces that make you feel classy, sexy, luxurious and edgy without worrying about the price.